Not so much a challenge, as an opportunity! Stork epitomises wholesome country goodness. What if we could demonstrate this by bringing a “taste of the country” to the hustle and bustle of the busy city grind – and do so in a unique, unforgettable way.
Order from the Country
The world's first live delivery billboard.
Client
- Siqalo Foods
Office
- Durban
Challenge
Inspiration
Talking billboards have been done – we know this. But what if we could merge a talking, responsive billboard with a real-time reveal, allowing people to order a wholesome treat from the country via a billboard, then experience the delivery … live!
Idea
Order from the Country
The world’s first interactive delivery billboard.
Shoppers at the busy Mall of Africa were asked to place an order from a popular country venue through a live, interactive billboard that called out and interacted with shoppers one-on-one.
Shoppers watched as the character they interacted with on the billboard, travelled to the country, collected their order, travelled back to the city – and delivered their order live (and in real time) from the motorbike they’d just watched on the billboard.
Ordered from the country. Delivered to the city. In just a minute.
Growth
Longer term growth is yet to be determined (this was quite a recent, once-off stunt) but immediate figures all
“The country is at the heart of everything we do. It's in our name. It's what people want. So we leveraged a unique media opportunity to bring the country to the city.
Tanya Bahlmann
Stork Marketing Executive
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Awards
Creative Circle
Ad of the Year 2023
Third in OOH
Creative Circle
Ad of the Month Dec 2023
First in OOH, Third in PR & Media
Press
Stork Country Spread: A Taste of the Country
Best Ads on TV
An interactive billboard that delivers food in 60 seconds, you say?IOL
Stork delivers a taste of the country using the world's first delivery billboardBizCommunity
Interactive billboard in Johannesburg leaves shoppers in shock!Jacaranda FM
Stork Did Something Unique With An Interactive Billboard Delivering A Live Food Experience At Mall Of Africa2 Oceans Vibe
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