Challenge

Efficiently advertise +25 Almarai products during Ramadan, midst its expensive cluttered media riddled with competitors’ tv sponsorships and lengthy ads.

Inspiration

23Mil. flock to online platforms to watch the growing number of Ramadan shows usually spread out across multiple tv channels.

Idea

Contextual Communication that captures Ramadan moments and drives relevancy at scale.

Growth

Increasing Almarai volume-sales by 5.8% over last Ramadan.

Copy of WT KSA Almarai The Non Sponsored Sponsorship of Ramadan Main Video

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Awards

WARC Awards

WARC Awards

2024

1 Gold

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