Banana Boat in partnership with The Colombian Sea Turtle Conservation Program and VML created an innovative and sustainable solution to protect turtles from the damaging effects of global warming. Nest Domes are the first natural domes that regulate sand temperature on beaches where sea turtles hatch, providing shade and ventilation to protect male and female newborns from extinction.
Nest Domes
An innovative solution to protect sea turtles from the harmful effects of the sun
Client
- Banana Boat
Office
- Colombia
By lowering the temperature of sand, Nest Domes protect a highly endangered species.
Bas Korsten
Chief Creative Officer, EMEA & Innovation - VML
In the last four years, 99% of sea turtles have been born female. The temperature of the sand influences their sex during the incubation period and the hotter the sand, the more probability of female newborns, which will lead to their eventual disappearance.
Banana Boat has been protecting people from the sun for decades and now the brand is expanding its reach to protect other species that live on planet Earth from the damaging effects of global warming.
Inspired by the organic shape of turtle shells and designed with the help of marine biologists, local artisans, designers and engineers, Nest Domes were created with natural materials that make up part of the sea turtle’s ecosystem and are a global scale solution with an open-source blueprint that will be widely available with the hope that they'll be created and installed on beaches to protect sea turtles and other species everywhere from extinction.
Nest Domes officially launched at the 41st International Sea Turtle Symposium in Cartagena, an event which brings together a global community of sea turtle biologists, environmental practitioners, conservationists, Indigenous groups, researchers, academics and advocates from up to 60 countries to share knowledge.
As you can see from some of the results of this critical campaign, tiny turtles are getting big help.
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Awards
2023 Cannes Lions
Outdoor, Corporate Purpose & Social Responsibility
Bronze Lion