Nature Is Calling For Help

During the Australian bushfires, news went viral – a little bird called the Australian Magpie, known for its incredible ability to learn and mimic surrounding sounds, began to mimic the sound of fire truck sirens after hearing them for months. We realized that this was nature calling for help – because we also discovered another bird from Australia, the Lyre Bird, that also mimics the sound of chainsaws and saws from the logging and deforestation of its habitat.

We created a radio campaign using the real recordings of these birds, perfectly mimicking the sounds they heard while their forests were being destroyed – a powerful call to join the fight for preservation, because more than ever, nature is calling for help