VML collaborated with Stop The Party to create MissType, an email editor revolutionizing professional communication by embracing diverse linguistic styles and bridging gender gaps. Envisioned as a tool to empower individuals to communicate effectively while staying true to their unique voices.
MissType
An email editor redefining what "Professionalism" means
Client
- Stop The Party
Office
- Toronto
We believe it's time to make room for feminine speech. Miss Type is designed to help users understand the scrutiny feminine emails endure and navigate it effectively. By incorporating language that resonates with their authentic voice, users can communicate with clarity and impact.
Erika Maginn
Co-Founder of Stop The Party
Modern professional communication often inadvertently favors masculine language, creating a disparity that affects gender equity and workplace dynamics. Stop The Party recognized this challenge as a barrier to effective communication and sought to address it through innovative solutions.
Inspired by the need to redefine professionalism and promote authentic expression in the workplace
An AI-powered email editor that analyzes writing styles and suggests improvements to create more inclusive and impactful communication. By blending traditionally "male" and "female" communication styles, MissType encourages a universal language that fosters empathy and clarity.
MissType's launch during Women's History Month garnered significant attention, sparking conversations about gendered language in professional settings. Its impact extends beyond individual users, influencing organizational practices and promoting a more equitable work environment for all.
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