Challenge

To recognise how today's youth express love and define their special relationships.

Inspiration

The campaign builds on the insight that every relationship is different and deserves to be expressed in its own unique way. The main objective was to break away from the banal Valentine's Day gift and gift that special person with a pack that’s one in a million.

Idea

To highlight 12 million KitKat packs personalized for each individual's love break in their own unique style during the season of love.

Growth

The campaign launched digitally and has received tremendous engagement across social and traditional media.

K Itkat Love Breaks 10 secs English Pro res

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Press

KitKat launches ‘Love Break’ campaign with over 12 million unique packs
Indian Television
KitKat creates over 12 million unique packs to encourage youth to share a special break with their loved ones
Business Insider
Kitkat’s ‘Love Break’ campaign urges youth to share a special break with their loved ones
Best Media Info
Nestlé KitKat has 3 different packs to celebrate each relationship
afaqs!

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