Love Bottle

54% of the Brazilian population identifies as black or mixed. Still, historically, primarily white people are the protagonists of love stories in Brazil’s entertainment industry, with black people vastly underrepresented, as if they weren’t able to love or feel. The conclusion: Racism has taken many rights away from blacks – even the universal right to love.

After the black community revolutionized many areas of society in Brazil, it was time for a revolution in love, too. Coca-Cola, a brand that inspires optimism, delivered it differently.

We recognized black culture's value and merit and decided to celebrate it through a new perspective: LOVE.

Our Coca-Cola Love Bottle kits feature bottles with a fabric inside that’s illustrated by black artists and represent the love stories of other black Brazilian artists, with the kits sent to other influential creators to celebrate black love through their music and fans. Coke’s Love Bottles were a giant tribute to the biggest festival of black culture in the world – AfroPunk, which for the first time happened in Brazil.