Defence Force Recruiting Lost In Translation

The Navy needed to recruit Cryptologic Linguists, whose primary role is to intercept and translate languages.

Enlist the help of AI – the very technology most job seekers think will replace human roles. While AI plays a major role in the modern workforce, surprisingly it doesn’t always get it right when translating languages.

To prove this, the agency fed the world’s most popular AI well-known phrases, movie quotes and music lyrics and highlighted the mistakes in the Lost In Translation campaign. After a month in market applications were up 1140% year-on-year and all roles had been filled… by humans.

472% increase in traffic to the job page

Applications up 1,140% year on year

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

11 MAY RIP CURL VIRTUAL PRO FINAL 1
Rip Curl
Has Awards

Rip Curl Virtual Pro

The World’s First Virtual Surfing Competition
Read Case Study
WA Ballet 001
West Australian Ballet

echoes of VAN GOGH

Merging the Worlds of Ballet and Painting to Celebrate Van Gogh
Read Case Study