Challenge
Just Eat Takeaway.com wants to keep their position as the #1 food delivery service within the 10 countries they currently operate. And it’s not a piece of cake. This is a highly competitive industry, with an addressable market reaching over €20 billion by 2025 – and so retaining customers is the key to surviving and thriving.
Solution
In the world of commerce, personalization becomes a baseline for doing better business – so Just Eat Takeaway.com decided to make one-to-one communication more straightforward by automating it. Using Salesforce Marketing Cloud, Email Studio, and Journey Builder, VML worked with the team to deliver completely custom email content depending on historical order data, city, and dining preferences – from restaurants to favourite foods.
Results
Knowing that marketing shouldn’t feel like marketing, Just Eat Takeaway.com is now able to personalize all email communication automatically based on their preferences, making the customer’s inbox seem like an order list they created themselves. This reduces customer journey steps and means content becomes a source of convenience – with restaurants relevantly ranked for factors such as personal order history, proximity to the customer, and satisfaction ratings.
