Decades after first hitting the airwaves, old advertising jingles have found a new purpose. “Jingle Therapy” from VML Puerto Rico aims to improve the lives of patients living with Alzheimer's.
Jingle Therapy
Making old jingles useful again to bring back memories in Alzheimer's patients
Client
- Asociación De Alzheimer De Puerto Rico
Office
- Puerto Rico
As technology evolves and the boundaries of all media intersect among new and as yet unexplored frontiers, The Spanish Broadcasting System intends to exploit its proprietary content to improve people's life through music.
Juan Carlos Pederia
Digital Strategic Director, Spanish Broadcasting System
Please provide your contact information to continue.
Awards
The Clio Awards
2024
Gold & Silver
2023 El Ojo
Press - Spots and Public Good Actions and Bovernment Messages
Silver
2023 El Ojo
Health - Promotion of Products and Services Aimed at the Patient/Professional
Silver
2023 El Ojo
Media - Audio Platforms
Silver
2023 El Ojo
Health - Education and Awareness of Public Good brands
Bronze
2023 Cannes Lions
Health - Fundraising & Advocacy [Radio & Audio]
Bronze Lion
2023 London International Awards
Health - Health & Wellness Public Service/Charity/NGO
Bronze
2023 London International Awards
Social & Influencer - Retail
Silver
Press
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