Challenge

Break the autopilot behavior of people who used Zoom and were blind to the better collaboration functionalities of MS Teams.

Inspiration

Break the B2B regular tone by using humour and a human-centric messaging approach to show Microsoft Teams functionalities.

Idea

We created a series of short, animated videos that exaggerate how complicated work could be without Microsoft Teams making life simple and intuitive.

Growth

Microsoft’s Teams video garnered 3.5M+ impressions, 1.5M+ video views on LinkedIn, and a 29% increase YoY in usage conversions.

Its only Easy On teams

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