It Is a Pleasure to Run

Given the growing interest in running, we also wanted to build an active platform for brands and help them connect with their customers through experience and positive emotions. The brand then becomes a relevant support for the success of its customers and can initiate a meaningful dialogue with its target groups.

We founded the ČEZ RunTour series in 2011. Now every year, about 20000 runners in 8 regions across the Czech Republic run primarily in an urban environment on both classic and virtual races. It is open for runners of all ages, from beginners to experienced runners looking for motivation, community and a sporting experience to share with friends and colleagues from work or family. ČEZ RunTour is not just about running. It is also about helping others. Every year we collect financial donations for charitable entities. This year is no different. CZK 50 from each entry fee goes to a good cause.