Ford are one of the largest and best loved manufacturers of passenger and commercial vehicles, from the family friendly Focus and Fiesta through to the universal Transit.
In 2015 we began addressing the challenge of delivering seamless digital experiences at scale across Europe. The aim was to create a single, consistent global user experience.
Initially, we developed the technology platform that has enabled Ford marketing teams to launch and manage multiple websites with consistency and efficiency. Then the focus of the work moved towards delivering the next level of capabilities. Specifically, pioneering the technology that would enable Ford to personalise these experiences, optimising engagement to make it as relevant, informative and positive as possible, at every touchpoint.