I'm Hiring

A dramatic short film offers a glimpse into the heartbreaking situations the Salvation Army helps people out of.

“I’m Hiring” from VML France is a powerful film that encourages people to offer their help to the Salvation Army. The Salvation Army puts faith into action by offering practical help for people without discrimination, sharing good news, helping people seek justice and reconciliation, and providing diverse and responsive services for the realities of life in the communities they serve.

The Salvation Army’s mission is to help every single one of the 10 million people who are underprivileged in France. But there are not enough volunteers and they urgently need more.

To enlist volunteers for the Salvation Army, who better than the ones in need themselves to recruit those who would help them?

In this dramatic film, people from various backgrounds and in dire situations break the fourth wall in an unexpected way to tell the audience they're hiring – hiring helpers for the Salvation Army.

With its direct message made to stir up powerful emotions, the campaign has made a significant difference and inspired many to apply within minutes to help save the lives of those in need.