| The IKEA holiday campaign demonstrates how to create a unique holiday atmosphere at home that lasts well beyond the season. Just like thoughtfully designed IKEA products—perfect for the holidays and every day. VML is responsible for the adaptation of the spot and the creation of the campaign. |
IKEA: For the holidays and every day
IKEA holiday campaign: a special holiday atmosphere that lasts every day.
Client
- IKEA
Office
- Poland
If you’re eagerly awaiting the first star on Christmas Eve, be sure to watch IKEA’s special holiday campaign spot, 'For the Holidays and Every Day.' It’s well known that pets - especially the charming dachshund starring in this spot - show their joy and nostalgia more sincerely than anyone else. True to their feelings, they remind us of the importance of closeness. It doesn’t matter whether it’s the holiday season or just an ordinary day. They also inspire us to carry the beauty of holiday moments with loved ones into our everyday lives. At IKEA, we aim to create homes that not only meet practical needs but also fulfil our emotional ones, fostering well-being and helping keep the magic of the holidays alive every day.
Karolina Szabłowska
marketing communication manager IKEA Retail in Poland
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