Showing consumers just how easy it is to bring their wildest home design ideas to life - from Cleopatra to kidnapped Aliens.

BOONTHAVORN IDEAS COME ALIVE
With even greater and better consumer insights, the new ‘Ideas Come Alive’ campaign underlines our paradigm shift from a specialty store to an ‘ideas store’, boasting a high-calibre team of room stylists, professional designers and well-versed salespeople. While also highlighting our creative use of AI technology to increase efficiency and take customer experience at Boonthavorn stores to the next level – all because we love to see your ideas come alive.

Chanat Choochart

Deputy Managing Director for Digital Business & Branding, Boonthavorn

As Thailand’s leading home improvement destination, Boonthavorn wants to revolutionise the industry, empowering customers to reimagine their living spaces and make their wildest dreams a vibrant, tangible part of their everyday lives.

Boonthavorn needed to show just how easy it is to bring their wildest home design ideas to life with the release of a new, wonderfully entertaining film.

Entitled “Ideas Come to Life”, the humorous new film communicates the brand’s promise to bring any idea to life, no matter how unconventional – daring customers to dream big and push the boundaries of creativity when it comes to their living spaces.

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