KitKat gave a nod to the freezing cold temperatures hitting the UK with a cool new out-of-home advert. The execution empathised with Brits as they faced the coldest nights of winter so far. Inspired by the arduous early morning task of scraping the ice from your car windscreen, the iconic chocolate bar invited people to ‘Take a Brrr’ from the cold.

With an arctic cold snap having us all reach for jumpers, hats, gloves, coats… and yet more jumpers, we wanted to entice people to take a brrr…eak with KitKat. An impressively quick turnaround from a brilliant team.

Mike Watson

Creative Director, VML

Kit Kat Brrr Hero

Britain faced some of the coldest nights of winter so far in January, with some areas of the country reaching minus double digits.

Inspired by the arduous early morning task of scraping the ice from your car windscreen, the iconic chocolate bar invited people to ‘Take a Brrr’ from the cold.

VML wanted to play on the 85 year heritage of the brand line “Have a break, Have a KitKat”, to react quickly to the extreme weather the UK was facing.

The execution itself went from ideation to live in just 36hrs, showcasing the power of a great idea and collaborative client partnerships.

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