G'spritzter

A campaign to promote spritzers without the frills – but plenty of stand-out appeal.

The campaign reinterprets the ÖWM (Austrian Wine Marketing) brand idea “Great art. Without airs and graces.”. Of course, this description fits spritzers to a tee. Real enjoyment “with no vegetables”, “with no flowers” and also “without a straw”. Just water and quality wine from Austria.

Michael Häupl, whose legendary sentence Serve the spritzer! has become a well-known phrase, acted as a testimonial. His straightforward approach and clear messages make him the perfect testimonial for spritzers and this campaign. And this has helped the brand to produce shareable content, in addition to a flashy poster campaign that shows how you only need quality wine and water from Austria to enjoy our classic long drink.