Sell Toyota cars to previous car owners.
Ghayerha
Re-evaluate your relationship with your car this valentines
Client
- Markazia
Office
- Jordan
Challenge
Inspiration
Jordanian's have an emotional attachment with their cars that they feel stuck with that sentiment.
Idea
Nobody should be stuck in an unhealthy relationship even if it's your car, as for that Toyota introduced its trade-in promotion during valentine’s to tell people it’s time to re-evaluate their relationship with their cars.
Growth
Exceeded trade in sales by 100%