Fitbowl

According to the Association for Pet Obesity Prevention, 50% of cats are overweight. Fitbowl is a product designed to prioritize cat health by helping owners manage their pets' nutrition. It assists in accurately determining daily food portions, supporting weight loss in obese cats, and maintaining the health of fit cats. By promoting balanced feeding, Fitbowl helps prevent obesity-related issues such as bone disorders, joint pain, and heart problems, ensuring a healthier lifestyle for cats.

According to the Association for Pet Obesity Prevention, 50% of cats are obese. In Turkey, where cats are cherished as family, the tradition of expressing love through food has led to an increase in cat obesity. Many owners struggle to determine proper food portions, resulting in overfeeding and related health issues like obesity, joint pain, and heart problems. The lack of clear solutions for managing cat nutrition leaves owners unsure about how much to feed their pets.

Cats often seem perpetually hungry, and out of concern, many owners overfeed them without understanding the proper portion size. This tendency to offer extra food leads to cat obesity, as owners prioritize comfort over nutritional balance.

Fitbowl introduces a smart, personalized food bowl design. By inputting details like breed, age, and weight on the website, owners receive a custom bowl 3D-printed to hold the precise food portion their cat needs. Made from food-safe materials, the Fitbowl ensures cats receive just the right amount of nutrition to maintain or improve their health.

Karaca, Turkey's largest houseware brand, launched Fitbowl as part of its expanding pet line. By leveraging personalized design and 3D printing, Fitbowl offers cat owners a precise, easy-to-use solution for managing pet nutrition. With 2,047 orders already fulfilled, Fitbowl is gaining momentum as a tool for improving feline health.