Coca-Cola's innovative global campaign "Every Coca-Cola is Welcome," also known as "Thanks for Coke-Creating," celebrates local interpretations of its iconic logo by bodegas, shopkeepers and artists, creating a tapestry of cultural diversity and creativity. The campaign was developed by WPP Open X, led by VML and supported by Essence Mediacom and Ogilvy PR.
Thanks for Coke-Creating
Embracing local culture and creativity through iconic branding
Client
- Coca-Cola
Instead of correcting local interpretations of Coca-Cola's logo, we encouraged them.
![PR English Coke Creating 2024 10 04 from Kaylee for VML dot com](https://res.cloudinary.com/dotcom-prod/videos/ar_16:9,b_black,c_pad,f_auto,q_auto,so_26,w_1500/v1/wt-cms-assets/2024/10/pbgwyujz4grgfuypakjv/prenglishcokecreating20241004fromkayleeforvmldotcom.jpg)
Islam ElDessouky
Global Vice President Creative Strategy & Content at Coca-Cola
Rafael Pitanguy
Deputy Global Chief Creative Officer, VML
Please provide your contact information to continue.
Awards
El Ojo Awards
2024
2 Grand Prix, 6 Gold, 1 Silver & 4 Bronze
El Ojo Awards
2024
Winner in Best Local Idea: Mexico
The Drum Awards Festival
2024
Gold
London International Awards
2024
2 Gold, Silver, 6 Bronze
2024 Cannes Lions
Creative B2B — Cross-Channel Storytelling
Gold Lion
2024 Cannes Lions
Industry Craft — Art Direction: Brand & Communications Design
Gold Lion
2024 Cannes Lions
Print & Publishing — Social Behavior & Cultural Insight
Gold Lion
2024 Cannes Lions
Creative B2B — Craft in B2B
Silver Lion
2024 Cannes Lions
Direct — Co-Creation & User-Generated Content
Silver Lion
2024 Cannes Lions
Outdoor — Design for Promotional Items
Silver Lion
2024 Cannes Lions
Outdoor — Social Behavior & Cultural Insight
Silver Lion
2024 Cannes Lions
Direct — Small-Scale Media
Bronze Lion