Instead of correcting local interpretations of Coca-Cola's logo, we encouraged them.

Coca-Cola's innovative global campaign "Every Coca-Cola is Welcome," also known as "Thanks for Coke-Creating," celebrates local interpretations of its iconic logo by bodegas, shopkeepers and artists, creating a tapestry of cultural diversity and creativity. The campaign was developed by WPP Open X, led by VML and supported by Essence Mediacom and Ogilvy PR.

PR English Coke Creating 2024 10 04 from Kaylee for VML dot com
These visuals are so meaningful and impactful. Signs for local businesses capturing colors of cultures and personalities of communities. We're proud to celebrate and embrace their work.

Islam ElDessouky

Global Vice President Creative Strategy & Content at Coca-Cola

Awards

El Ojo Awards

El Ojo Awards

2024


2 Grand Prix, 6 Gold, 1 Silver & 4 Bronze

El Ojo Awards

El Ojo Awards

2024


Winner in Best Local Idea: Mexico

The Drum Awards Festival

The Drum Awards Festival

2024


Gold

London International Awards

London International Awards

2024


2 Gold, Silver, 6 Bronze

2024 Cannes Lions

2024 Cannes Lions

Creative B2B — Cross-Channel Storytelling


Gold Lion

2024 Cannes Lions

2024 Cannes Lions

Industry Craft — Art Direction: Brand & Communications Design


Gold Lion

2024 Cannes Lions

2024 Cannes Lions

Print & Publishing — Social Behavior & Cultural Insight


Gold Lion

2024 Cannes Lions

2024 Cannes Lions

Creative B2B — Craft in B2B


Silver Lion

2024 Cannes Lions

2024 Cannes Lions

Direct — Co-Creation & User-Generated Content


Silver Lion

2024 Cannes Lions

2024 Cannes Lions

Outdoor — Design for Promotional Items


Silver Lion

2024 Cannes Lions

2024 Cannes Lions

Outdoor — Social Behavior & Cultural Insight


Silver Lion

2024 Cannes Lions

2024 Cannes Lions

Direct — Small-Scale Media


Bronze Lion