Paris is the most congested city in Europe. Every day, it’s paralyzed by more than 200 km of traffic – and during the strikes in 2019, when there were no Metro or RER trains, this figure reached 700 km. Doctors must navigate this traffic to get to intervention sites, and it’s estimated that every minute lost is 10% less chance of survival – making reaction time crucial.
Emergency Bikes
A custom-built vehicle designed to help emergency responders move faster and save lives
Client
- Ecox
Office
- France
Challenge
Inspiration
How can doctors respond to a medical emergency if they’re unable to travel or will arrive too late? Why not develop an innovative mode of transport that will save them valuable time to get to intervention sites?
Idea
Wunderman Thompson Paris partnered with Ecox, the electric bike specialists, to design a bicycle to help doctors navigate the city faster than any other vehicle could and reduce response times to medical emergencies. More than an electric bike, it’s the city’s first medical vehicle designed to meet the needs of doctors. Cutsom built in the workshops of Ecox, Emergency Bikes feature technologies specified by doctors in the field.
Growth
Able to carry a full kit of medical equipment, navigate traffic jams and park easily, Emergency Bikes allow doctors to reach intervention sites twice as quickly. They’re also an environmentally friendly vehicle.
Emergency Bikes are a mobile medical practice that’s constantly improving, and since its launch with doctors from the Paris Medical Emergencies organization, Ecox has received requests from many other medical services to create Emergency Bikes tailored to their needs.
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Awards
2021 Clio Awards
Product Design
Bronze
2020 Epica Awards
Product Design
Gold
2020 Epica Awards
Professional Products & Services
Silver
2020 Epica Awards
Creative Technology
Bronze
Best Ads On TV
Best Outdoor
Press
These futuristic bikes could help emergency responders save lives
Mashable
Ce vélo va changer la vie des médecins (et peut-être sauver la vôtre)Doctissimo
À Paris, on sauve des vies grâce à des vélos cargosL'Équipe
Emergency Bikes : un vélo pour faciliter les déplacements des médecins en villeL'ADN
Deux fois plus rapide, ce vélo électrique pour les médecins va sauver des viesCanal +
Paris Mobility : Un vélo conçu pour les médecins urgentistes !BFM TV
Avec son vélo sur-mesure, ce médecin fonce plus vite chez ses patientsLe Parisien
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