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echoes of VAN GOGH
Merging the Worlds of Ballet and Painting to Celebrate Van Gogh
Client
- West Australian Ballet
Office
- Perth
There was a parallel between the dedication Van Gogh brought to his work, and the dedication West Australian Ballet spent bringing it to life. We felt the meeting of these two worlds, created the opportunity for us to push ourselves a little, too.
Tim Newton
Creative Director, VML Perth
How could we creatively promote West Australian Ballet’s "echoes of VAN GOGH" – highlighting the intersection of fine art and dance.
VML crafted a unique print ad campaign that draws parallels between the dedication of a painter and a ballerina. By visually aligning a paintbrush with a ballerina’s leg, the ad celebrates mastery in both art forms. Renowned photographer Luke Carter Wilton captured this vision, enhancing the campaign's artistic impact.
The campaign successfully ran in The West Australian and The Sunday Times, bringing attention to the ballet and celebrating the timeless dedication of Vincent van Gogh paralleled with the commitment of ballet performers.
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