This global CPG organisation gave VML the challenge of countering the saturation effects of Paid Search to build awareness and grow New-to-Brand Customers through Amazon Advertising.
Driving new revenue growth for a global CPG
Amazon DSP: growing portfolio revenues, whilst leaving your competitors guessing how!
Client
- Global CPG
Office
- Luxembourg
Challenge
Solution
We used Audience and Category Insights within DSP to
- Determine market size
- Discover customer behaviours
- Identify look-alike audiences
With this intel, we could target consumers at all stages of the purchase cycle, from Awareness to Consideration and Purchase.
Growth
- 2.37 ROAS (vs 1.34 ROAS for the category)
- +700k unique users
- 56% increase in New-to-Brand Customers
- +311% increase in orders vs. previous year
From initial ‘Paid Search only‘ scope, we added DSP to boost brand building efforts and generate lower-funnel revenues across the client’s portfolio.
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