Over half of the world's population still has limited access to critical medical diagnostics – especially those living in remote communities. Early detection is vital to survive cancer and many other diseases, yet in some regions, patients must travel for days to reach hospitals and medical centers to perform basic health checks.
“Dogs Without Borders” is a project created by VML Health for KDog, a canine medical detection unit founded by the renowned Curie Institute in Paris. The project trains rescued dogs to detect cancer and other disease so they can provide valuable medical detection resources to remote communities.
Dogs Without Borders
A unique project launched that trains rescue dogs to diagnose breast cancer - giving people living in remote communities access to diagnostics
Client
- SFBO (French-Brazilian Society of Oncology)
Office
- Brazil
- Madrid
- New York
Dr. Carla Ismael
CEO, KDog
For many women in remote areas, mammograms are a distant reality. Access to medical care is limited and these women must travel long distances to visit medical facilities. Doctors and diagnostics cannot get to them, so we needed a solution that could.
Our teams were amazed by the number of stray dogs in remote locations, and also how hard it was for these communities to access healthcare.
As our understanding of the accuracy of medical detection dogs developed, we asked what if we could train these stray dogs to detect cancer in their local communities?
In its first year this project has diagnosed hundreds of women in remote areas across three continents. SFBO, our client, has also had enquiries to turn "Dogs Without Borders" into an NGO in its own right.
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Awards
The Clio Health Awards
2024
2 Grand Prix, 4 Gold, 5 Silver, 3 Bronze
The One Show
2024
2 Gold, 2 Bronze
ADC Awards
2024
Bronze
The Clio Awards
2024
Bronze
2023 Cannes Lions
Sustainable Goals - Reduced Inequalities
Gold
2023 Cannes Lions
Brand Experience & Activation - Healthcare
Silver
2023 Cannes Lions
Brand Experience & Activation - Sponsorship & Brand Partnership
Bronze
New York Festivals
2023
Gold & Silver
Mad Stars
2023
Gold, Silver, & Bronze
El Ojo De Iberoamérica
2023
2 Gold, 4 Silver, 2 Bronze
London International Awards
2023
2 Gold, 1 Silver