IKEA's new "DIY by IKEA" campaign, launching in the UAE, Qatar, Egypt, and Oman, offers a creative and cost-effective approach to common household imperfections, showcasing IKEA's affordable product range as ingenious solutions for covering everyday household mishaps and wear and tear.
DIY by IKEA
IKEA redefines DIY with ingenious home solutions campaign
Client
- IKEA
Office
- London
When it comes to striking campaigns, it's no secret that IKEA sets the bar incredibly high. Yet, this one is based in such a true insight. With rising living costs, people are getting more creative with home repairs. It’s simple, yet unmistakably IKEA.
Juliana Paracencio
Executive Creative Director
Rising repair costs and the increasing cost of building materials are making home improvements less accessible for many consumers.
To showcase IKEA's affordable product range as ingenious solutions for covering everyday household mishaps and wear and tear, offering consumers an alternative to expensive repairs.
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