Brazil has the highest rate of solar radiation in the world. On top of that, over 70 million Brazilians work under the sun all year long. It’s not surprising that skin cancer is the most common cancer in Brazil, with melanoma causing 75% of skin cancer deaths. When we noticed that a melanoma mole looks like a cookie, we decided to leverage Brazilians’ love for cookies with 'DiagnostiCookies' – a simple guide to identify melanoma and save lives.
DiagnostiCookies
A box of cookies that helps identify melanoma and save lives
Client
- Horaios
Office
- United States
We turned Brazilians’ eternal love for cookies into a way to spot cancerous moles and save lives.

Melanoma is the most aggressive skin cancer, but it's also the most treatable with an early diagnosis. DiagnostiCookies is an easy way to teach people how to examine their skin so they can detect melanoma and seek treatment, which can help prevent 99% of melanoma deaths.
Dr. Ligiane Pupo
Horaios Dermatology Clinic
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Awards
The One Show
2024
Silver