We turned Brazilians’ eternal love for cookies into a way to spot cancerous moles and save lives.

Brazil has the highest rate of solar radiation in the world. On top of that, over 70 million Brazilians work under the sun all year long. It’s not surprising that skin cancer is the most common cancer in Brazil, with melanoma causing 75% of skin cancer deaths. When we noticed that a melanoma mole looks like a cookie, we decided to leverage Brazilians’ love for cookies with 'DiagnostiCookies' – a simple guide to identify melanoma and save lives.

Diagnosti Cookies Case Film Cannes
Melanoma is the most aggressive skin cancer, but it's also the most treatable with an early diagnosis. DiagnostiCookies is an easy way to teach people how to examine their skin so they can detect melanoma and seek treatment, which can help prevent 99% of melanoma deaths.

Dr. Ligiane Pupo

Horaios Dermatology Clinic

Awards

The One Show

The One Show

2024


Silver