SAKURA Open Kitchen Brand has been famous for innovative, caring and great service brand awareness based on product features. However, the competitor has closely followed the development strategy of SAKURA in recent years in order to confuse consumers' perception.
Dad's Throne
Encourage people to experience daily life and cherish relationships between family members
Client
- Taiwan Sakura Corporation
Office
- Taipei
Challenge
Inspiration
The whole world has been affected by the pandemic since 2020. The changes of life and the extra time at home makes people spend more time with family.
Idea
Each family has its own life routines. We reveal the true meaning behind the daily ritual through a story of a father insisting on the same seat of the dining table every day. Because the seat is not only about where to sit, but also represents the position of each family member in each other's hearts.
Growth
Total views exceeded the media placement estimate of 540%
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Awards
2021 AD STARS
Branded Information Video
Bronze
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