Technology is great, but it also has some side-effects. Just think about things like screen addiction, sextortion, cyberbullying… As technology plays a large role in the product that we sell, we thought we should play a role in helping people use it in a good and responsible way. Because up until now, every telco provider was only focusing on its endless possibilities. With our #TelenetGO platform, Telenet was the first brand to admit it also has some downsides. We decided we shouldn’t just warn people about the downsides, but help them deal with them. .comdom is one of the first campaign on this new platform.
.comdom
The first digital condom.
Client
- Telenet
Office
- Antwerp
Challenge
Inspiration
One in three people engage in sexting. But often, they get into trouble when the receiver starts sharing their nudes with others.
Idea
To help prevent this, Telenet and Child Focus developed the .comdom app: a ‘digital condom’ to make the sexting experience safer.
After taking a sexy selfie, the app asks you to fill in the personal details of the receiver. A customised algorithm then turns the information into a unique watermark that covers the entire image. Making it as good as impossible for the receiver to spread your picture without ruining their own reputation.
Growth
.comdom is still going as it is a permanent service app, but already it got more than 80 million media impressions, reaching 30 million people across borders. The app was downloaded more than 30.000 times and the campaign got more than 800.000 euros in earned media (population of Belgium: 10 million).
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Awards
2021 Clio Awards
Social Media - Multi Platform
Bronze
2021 Clio Awards
PR - Corporate Image
Gold
2021 Clio Awards
Digital/Mobile & Social Media Craft - User Experience
Silver
2020 Eurobest Award
Mobile - Mobile Apps
Mobile Eurobest Award
2020 Eurobest Award
Brand Experience - Use of Mobile and Devices
Silver
2020 Eurobest Award
PR - Use of Technology
Silver
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