Challenge

We partnered with Coles to help transform Coles Online, an increasingly important customer touch point for the brand Their online catalogue was averaging 500k views per week, but despite heavy traffic and strong membership the catalogue had driven only limited online sales to date.

Results

Our embedded experience team developed an ongoing personalisation and testing program for coles.com.au, creating a multi-channel personalisation experience to drive customers to sign-up to the catalogue and add products to their cart.

The approach leveraged data and insights from customers in-store and online. The transformed experience increased the number of customers going to a product category page by 425%, and increased the number of customers adding products to their cart by 333.5%.

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