Classic

For over a century, Coca-Cola has made countless cameos in classic novels—now the brand celebrates those quiet literary moments in a bold new way.

The campaign was developed by WPP Open X, led by VML New York, supported by Essence MediaCom and Ogilvy PR.

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Coca-Cola's presence in classic literature is a testament to its enduring cultural impact. This campaign is the embodiment of our 'Real Magic' ethos, celebrating those magical moments in fiction where Coca-Cola is a familiar presence in timeless stories.

Islam ElDessouky

Global Vice President Creative Strategy and Content at Coca-Cola

Coca-Cola has always been more than a beverage—it’s a cultural icon that naturally finds its way into the stories we love. With ‘Classic,’ we’re honoring that legacy by bringing its literary presence to life in a way that feels both nostalgic and fresh.