In 2024, we took Coca-Cola's Christmas Campaign, 'The World Needs More Santas' to the next level. Bringing some iconic Coca-Cola Christmas magic to one of the most famous locations on earth.
Piccadilly Circus.
Christmas Ribbons
The famous Coca-Cola ribbon was unchanged by the magic of the season, until now.
Client
- Coca-Cola
Office
- London
In 2023, Coca-Cola launched 'The World Needs More Santas', a celebration of the spirit of kindness at Christmas. In 2024, we wanted to do one better, and find even more iconic locations to share the spirit of Christmas with the world.
Piccadilly Circus. A classic advertising site, whose very existence goes hand in hand with Coca-Cola branding. A consistent partnership since 1954. With Coca-Cola’s brand iconography as consistent as the Piccadilly Circus placement itself, what better place to mix things up? Bringing a fresh new festive take on the familiar, in the place where arguably, it’s at its most familiar.
We took the never-changing, ever-familiar Coca-Cola ribbon, and we changed it (just a little bit). Bringing a level of festive joy to the globally recognised ribbon. Showing that the Coca-Cola ribbon itself was capable of sharing kindness as it travelled the world.
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