Raising Awareness and Funds for Child Counselling Services in Perth and Peel
Christmas Isn't Always Merry
Highlighting Festive Struggles
Client
- Anglicare WA
Office
- Perth
Christmas should be a magical time for children, yet many are faced with daily turmoil of living in confronting, violent and volatile situations within their own homes
Bec Stott
General Manager Philanthropy, Anglicare WA
During the festive season, 1 in 5 families experience domestic violence, impacting children's well-being and their experience of Christmas.
Created from the perspective of the children the service is designed for, the campaign uses traditionally happy Christmas cues to highlight the way children experiencing domestic violence might experience this time of year.
Increased awareness and funds for Anglicare WA's Child Counselling Service, supporting more children in reclaiming their childhood amidst growing demand and lack of government funding.