Client
Office
The strategy was to find a concept and a creative idea versatile enough to help position the bank as a facilitator of benefits for everyone.
That's why we created the #Casinfluencers campaign, in which we showcase, through various channels, that everyone can enjoy being an influencer without having thousands of followers on social media.
Consolidate ICBC's positioning as a bank that facilitates enjoyment for every individual, regardless of their socio-economic level, to build loyalty, increase product uptake among existing customers, and acquire new customers.
The internet has influencers and celebrities who enjoy trips and receive discounts and gifts. They are experts in enjoyment. But regular people also want to have a good time and share their experiences as experts: ICBC customers. And they can because they can access these benefits, special offers from the ICBC Mall, and much more with their cards.
We created a 360-degree campaign where we told our current and future customers how to enjoy life like an influencer without having to amass followers on their social media, and we called them Casinfluencers.
Since the start of the campaign, we have generated a 90% increase in credit card sign-ups, a 106% growth in new customers compared to previous years, and a 300% increase in leads with positive credit ratings (potential new customers).
2023 Lápiz de Oro TV
TVC
Bronze
