On July 20th, as the world celebrated Friend's Day, Amazon Prime Video seized the opportunity to highlight its account-sharing policy, contrasting it with Netflix's recent changes. With a series of witty and pointed Twitter posts, Amazon didn't just poke fun at its competitor but also reaffirmed its commitment to a flexible, user-friendly experience, winning the sympathy and attention of thousands of users disgruntled with Netflix's restrictions.
#ByeNetflix #HelloPrimeVideo
On Friend's Day, Amazon Prime Video celebrates sharing
Client
- Amazon Prime Video
Office
- Colombia
Friend's Day is about sharing, and at Amazon Prime Video, sharing is what we do best.
Marketing Director
Amazon Prime Video Latin America
Respond to Netflix's restrictive account-sharing policy, showcasing Amazon Prime Video as a friendlier, more accessible alternative.
The culture of sharing on Friend's Day and the growing user frustration toward Netflix's restrictive policies.
A social media campaign that directly contrasts Amazon's policies with Netflix's, using humor and a direct tone to appeal to disgruntled users.
Increase in online conversation about Amazon Prime Video, a boost in positive brand perception, and potential subscriber growth seeking a more flexible alternative.
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