A global call in which kids challenged their favourite players to celebrate their goals with a TikTok dance. According to WHO, 80% of kids are not getting enough exercise globally, and all children need to be active for a minimum of 60 minutes a day. That's why FIFA and WHO partnered together to create Be Active #BringTheMoves. Just 60 minutes of exercise a day can lead children to a healthier life.
Bring the Moves
Be Active, Bring the Moves!
Client
- FIFA World Cup
Office
- Lisbon
We can be active for health in many ways, by moving for fitness to calling for access to care for all
Didier Drogba
Former Professional Footballer
During the World Cup, FIFA and WHO teamed up to fight obesity and the absence of physical exercise in children and teenagers. Even though football was the theme, not all children like to play football. But everywhere people love TikTok and dance choreographies, that's how #BringTheMoves was born.
We asked the children to create their own goal celebration dances. And to tag the 32 national teams players, challenging them to repeat them in the World Cup. We started on TikTok with 32 different choreographies, some players responded to the challenge inside the stadiums and on the field and even Roger Milla danced in a Fanzone.
- 31 Million People Reached
- 94.5 Million Impressions
- 1.6 Billion Global Views
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