Challenge
How to become Europe’s first online vendor of newly built houses and how to communicate relevant information and keep customers involved through all steps of buying a house online. With VML's support, the key to realizing BPD’s ambition lay in offering a 1:1 customer journey to reach their customers with relevant content at the right time.
Solution
In order to truly adapt to the customer’s needs when they consider buying a new-build house online, BPD needed to be very much involved. Setting up 1:1 customer journeys played a key role in this process.
Results
BPD became the first online vendor of newly built houses in Europe. Since the kick-off in March 2016, multiple houses were sold online (price range from €200.000 – €420.000). The mailings of BPD obtained an average open rate of 70% (an increase of 200%) and an average CTR of 30% (an increase 300%).
