Since 1863, Solvay has harnessed the power of chemistry to deliver innovative and sustainable solutions that address the planet's most essential needs. The company helps to shape a better world through air purification, water and food preservation, health and wellness protection, eco-friendly textile production, and enhanced tire durability.

With this campaign, we wanted to demonstrate that essential chemistry is not only indispensable, it is also fascinating, funny, unexpected, and full of promise. By adopting a bold tone, a step-change from communications usually seen within the industry, we are breaking free from convention and showcasing Solvay's chemical innovation and its tangible impact on everyone's daily life.

Anne-Solenne Chapuis

Head of Communications at Solvay

This year, the brand is launching its new B2B campaign to dust off the image of chemistry and make essential chemistry attractive to its customers, employees and investors, as well as to the general public.

The campaign adopts an innovative and humorous tone, with striking visuals and an unexpected film, to reveal the fascination and importance of essential chemistry in our everyday lives.

Our goal was clear: transform the perception of a sector often viewed as technical and dull into an engaging brand experience. Working with Solvay, we've created a connected campaign that uses humour to stand out —a significant departure from industry standards

Virgile Brodziak

Managing Director at VML France

The campaign uses a range of media tailored to different audiences. It includes four print ads, each targeting a specific audience: customers, employees, investors and the general public. This 1'13 film has also been produced, with variations in shorter formats. Lastly, the campaign is being broadcast in DOOH, particularly in airports and railway stations.

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