The visionary sub-brand needed an own identity.
Inventing the world's first premium carsharing platform
Establishment of an integrated concept for the groundbreaking car sharing service
Client
- BMW
Office
- Germany
Challenge
Inspiration
Through extensive research and brainpower, we developed a worldwide communication strategy including an award-winning print campaign, digital and social media strategies, target market, brand voice, and ongoing support for the traveling project.
Idea
Along with the brand name and logo, VML comprehensively developed the car sharing experience inside and out, from the exterior branding to the interior touchscreen menu, booking process, website and smartphone app all the way to the launch campaign.
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