Sound Scales

We wanted to turn this business challenge into an opportunity to inspire and delight consumers with treats and discount offers in an innovative way.

If you can't weigh or see how much is left, now you can listen. We created "Sound Scales," a mobile audio tool that enables people to know how much Baileys they have left by simply blowing across the top of the bottle.

The bespoke web-based app we developed records the sound waves created by blowing over the bottle to determine what’s left in your Baileys bottle with accuracy levels to approximately 50 mls.

If there's plenty left, users are served a delicious recipe to make at home with friends and family. If they’ve almost run out, they're offered a discount code to encourage a repeat purchase.