VML and Bailey's turn a business challenge into an opportunity to inspire and delight consumers.

Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their mobile device, tap the prompt ‘Listen,' and gently blow over the top of their Baileys bottle, where Baileys "Sound Scales" will not only tell them how much Baileys they have left in their bottle, but suggest some deliciously indulgent treat recipes with what remains, including Baileys Brioche French Toast, Baileys Cheesecake, Baileys Espresso Martini and the seasonal Baileys Easter Shake.

1 BAILEYS SOUND SCALES
After the festive period where Baileys sees a surge in purchase and consumption, the iconic bottle and much-loved brand can often be hidden away in the alcohol cabinet out of sight and out of mind. With Sound Scales, Baileys playfully turns a business challenge into an opportunity to inspire and delight consumers with treats and discount offers in an innovative way.

Debbie Ellison

Chief Commerce Officer, VML UK

Awards

Eurobest Awards

Eurobest Awards

2024


Silver & Bronze

The Drum Awards Festival

The Drum Awards Festival

2024


Bronze

2024 Cannes Lions

2024 Cannes Lions

Audio & Radio — Social Behavior & Cultural Insight


Silver Lion

2024 Cannes Lions

2024 Cannes Lions

Creative Commerce — Mobile-Led Commerce


Silver Lion