New look & feel for their digital brand
The concept of the design was based on three creative principles:
- Honoring the story of Aston Martin’s iconic design legacy
- Creating a sensory experience
- A ruthless focus on details
Aston Martin
Creating a digital experience platform for Aston Martin
Client
- Aston Martin
Aston Martin's iconic design legacy
Together with Sitecore and VML, Aston Martin drives into new strategic markets. Translating brand value, reputation, and aspiration to more audiences was the next step in the company’s evolution. But with business and marketing shifting online – even for luxury cars – the current digital platform was no longer fit for purpose.
We’ve been able to improve our UX and UI, and our ambition is to further enhance our platforms to provide a more personalized, considered, and integrated digital journey.
Renato Bisignani
Head of Marketing and Communications, Aston Martin
- Delivering customer-first innovation
- Gathering and using data to drive better decision-making
- Creating a path for future growth
We built a digital experience platform for Aston Martin that has consolidated disparate sites under the AM.com domain and provides customers with a holistic experience. It focuses on giving customers the information they want when they need it. Flexible data modelling makes it easy to build new components that cross-pollenate content throughout the site. The digital platform enables Aston Martin to roll out a constant stream of new features every month, such as enhanced Dealer Pages and its online Owners Guides database, quickly and easily.
Sitecore and VML tools simplify content translation, helping to expand Aston Martin’s global reach faster. This platform paves the way for the business to offer ecommerce capabilities in the future.
- Ultimate Experience Award 2021 Leading the Way for the 'Phy-gital' Future
- 22% increase in brand exposure and 64% rise in strategic market engagement
- 24% more site visits globally
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