Anyone Can Be Santa

Toys For Tots called on WT to come up with a new PSA for its 75th year. Our objective was to increase donations to Toys For Tots and help children in need across the country by inspiring viewers to realize the massive impact their simple actions can achieve this holiday season. Toys For Tots is an iconic charity, having created many beautiful PSAs during past holiday seasons, but this year our goal was to tell a story that centered on the donor instead of the receiving child, to empower the viewer and drive them to action by showing the connection between their donation and a child in need.

For children everywhere, Santa is this elusive character that delivers the magic of the holiday season each year. However, a bit of Santa’s magic exists inside of everyone, all of us, just waiting to be unleashed. It’s the power of giving. We want people across the country, of all backgrounds, shapes and sizes, to realize that when they give to Toys For Tots with the Marines, they too can be Santa for a child in need.