9000 Western Australians experiencing homelessness will face cold winter nights.
The Cold Campaign
A winter appeal ad that actually makes listeners feel the cold.
Client
- Anglicare WA
Office
- Australia & New Zealand
- Perth
Challenge
Inspiration
The campaign uses the premise of ‘temperature contagion’ – a scientific phenomenon where people unknowingly cool their own body temperature by up to 1-degree when seeing or hearing someone who is suffering from the cold.
Idea
A winter appeal ad that actually makes listeners feel the cold.
Wunderman Thompson Perth, put Liam Graham into a commercial freezer and saw his body temperature drop to just 33.7 degrees before recording the spots.
We’re so pleased to partner with Wunderman Thompson and some great local talent for this year’s Anglicare WA Winter Appeal. Their brilliant creatives have developed a cutting-edge campaign designed to engage the audience and prompt an empathetic response towards those experiencing homelessness
Mark Glasson
Anglicare WA CEO
Go behind the scenes
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Awards
2022 Spikes Asia
Direct
Shortlist
2022 One Show
Radio & Audio
Bronze Pencil
2022 One Show
Film
Shortlist
2022 Clio Awards
Audio: Radio
Shortlist
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