As Ireland faced the peak of its homeless crisis in 2019 and numbers hit historic highs, An Post felt the need to act. To live up to its purpose, act for the common good and improve the quality of life of Irish people, An Post committed to taking full look at the challenges Irish people face and identifying ways it could help.
Address Point
The first initiative to provide a fixed address for those without a home.
Client
- An Post
Office
- Dublin
Challenge
Inspiration
The cruel irony of homelessness is that to get help you need an address. As Ireland’s national postal service, An Post sought a way to fix this systematic issue. Without an address, access to health services, education, housing opportunities and potential employment are nearly impossible to obtain, forever perpetuating the cycle of homelessness.
Idea
An Post created ‘Address Point’ – a free nationwide service that provides a fixed address to those without a fixed home. It enables them to receive regular post and access to essential services by creating a proxy address at local post offices, allowing them to collect their post at a convenient time and place, with dignity.
Growth
Address Point was welcomed with open arms by the homeless community and its support services and has since been adopted by over 50% of the adult homeless population.
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Awards
2019 Cannes Lions
Sustainable Development Goals
Bronze
2019 Clio Awards
Direct
Bronze
2019 Eurobest
Brand Experience & Activation
Bronze
2019 Eurobest
Direct
Bronze
2019 European Excellence Awards
PR
Gold
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