A Star Wars Experience for All 

Challenge

People with disabilities should also be able to enjoy Star Wars: The Rise of Skywalker. Star Wars is at its core a story about inclusivity, so how could we promote the film and drive conversations about inclusivity, diversity, and representation?

Inspiration

Star Wars features a diverse group of characters from different parts of the galaxy uniting for a common goal, which is what makes the franchise so endearing to fans all over the world.

Idea

In this film by Wunderman Thompson Philippines for telecom and media giant Globe, two boys build a homemade 4D movie experience with an array of random objects. After they manually make water splash, phones vibrate, and confetti explode, the boys’ gesture with their hands, “Did you like it?” and we realize that their friend is deaf - they made the contraption so she can enjoy Star Wars too.

Growth

Achieving 21 million views in just two weeks, the film caught the attention of Academy Award winner Marlee Matlin, who shared the film on social media, as well as Lucasfilm President Kathleen Kennedy.
“This is one of the best I’ve ever seen. I’m trying to get it to play in the United States because it’s so well done, so moving. Absolutely fantastic,” she said.