In this Christmas campaign, VML THE COCKTAIL and ALDI kept working to become true allies for families and decided to help them even inside their own homes. With a cheerful musical, the furry stars of the brand, AL and DI, encouraged families to work more as a team during the holiday preparations and achieved incredible results in all kinds of tests, convincing everyone that teamwork makes Christmas even better.
Christmas together is Christmas done better
Teamwork makes Christmas even better.
Client
- Aldi
Office
- Spain
VML THE COCKTAIL and ALDI reminded families that Christmas magic can’t be spelled alone.
We can have a quality Christmas from many angles. From accessibility to products theoretically reserved for a few. But also, from the co-responsibility and mutual help. Because Christmas is to enjoy it. To enjoy it all.
Dalmau Oliveras
Creative Director at VML THE COCKTAIL
ALDI sought to win the confidence of consumers at a key time of the year, positioning itself as a real ally during the holidays. While highlighting its commitment with quality and demonstrating that it can be accessible to everyone.
Christmas is a time full of magic, presents and big meals, but behind all this joy there’s a lot of domestic work that often falls on the same people, especially women. Being comprehensive and participating in Christmas preparations is the only way to solve this problematic. And ALDI could encourage their customers by showing how they work as a team with their suppliers to make everything happen.
"Teamwork makes Christmas even better" part of an essential belief: teamwork is the key to a more enjoyable Christmas as distributing the responsibility and sharing the preparations will allow us to experience beautiful moments together.
The idea comes to life in a very Christmas like format: a musical. In which ALDI’s furry hosts, AL & DI, accompanied by our national suppliers convey the message with their playful voices.
ALDI’s Christmas campaign had a positive impact on brand awareness, with high advertising recall and strong presence in the consumer mind.
The purchase consideration also increased, 84 out of 100 included it among their three favorite supermarkets, and almost half saw it as one of their two main options.
Finally, the average expenditure per customer at ALDI increased by 4.5% compared to the previous Christmas. This means that those who chose it, ended up buying more products or higher value products, which is a very positive sign.
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Press
'A Christmas in team is a better Christmas', by VML for Aldi
ReasonWhy
ALDI reveals the secret for a better Christmas: teamworkPeriódico de la Publicidad
The secret of Al and Di for Christmas is teamworkEl Publicista
Aldi wants to send an important message this ChristmasMarketing News
ALDI unveils the secret for the best Christmas with a musical alongside AL and DIMarketing Directo
ALDI reveals the secret for a better Christmas: teamworkCTRL Publicidad
Aldi reinforces the idea of 'teamwork' for this ChristmasIPMark
The idea of 'teamwork' stars the Aldi holiday campaignDistribución Actualidad
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