In this Christmas campaign, VML THE COCKTAIL and ALDI kept working to become true allies for families and decided to help them even inside their own homes. With a cheerful musical, the furry stars of the brand, AL and DI, encouraged families to work more as a team during the holiday preparations and achieved incredible results in all kinds of tests, convincing everyone that teamwork makes Christmas even better.
Christmas together is Christmas done better
Teamwork makes Christmas even better.
Client
- Aldi
Office
- Spain
VML THE COCKTAIL and ALDI reminded families that Christmas magic can’t be spelled alone.
We can have a quality Christmas from many angles. From accessibility to products theoretically reserved for a few. But also, from the co-responsibility and mutual help. Because Christmas is to enjoy it. To enjoy it all.
Dalmau Oliveras
Creative Director at VML THE COCKTAIL
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Press
'A Christmas in team is a better Christmas', by VML for Aldi
ReasonWhy
ALDI reveals the secret for a better Christmas: teamworkPeriódico de la Publicidad
The secret of Al and Di for Christmas is teamworkEl Publicista
Aldi wants to send an important message this ChristmasMarketing News
ALDI unveils the secret for the best Christmas with a musical alongside AL and DIMarketing Directo
ALDI reveals the secret for a better Christmas: teamworkCTRL Publicidad
Aldi reinforces the idea of 'teamwork' for this ChristmasIPMark
The idea of 'teamwork' stars the Aldi holiday campaignDistribución Actualidad
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