At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

The Coca-Cola Company

We Want to Teach the World Sign

Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
Read Case Study
TCCC Teach the World to Sign hero
Windex

Smudginess?

A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
Read Case Study
Smudginess Hero
Generali

Paws The Noise

Turning the sound of the Las Fallas festival into real protection for pets
Read Case Study
PAWS THE NOISE FINAL SOL 00 00 49 20 Imagen fija032
Doctors Without Borders
Has Awards

Sensitive Content Exposed

Revealing the realities we can scroll past, but others have to live through.
Read Case Study
Doctors without borders key visual
Close-up image of a person's back with visible moles being gently examined by another person's hands. The image conveys a sense of intimacy and care, with text in Portuguese that translates to "If you love someone, examine them." The CEPIA logo is visible in the bottom left corner.
Cepia

The Partner-Exam

A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
Read Case Study
A humorous Twitter exchange on a space-themed background. Pop Crave tweets, "Katy Perry has returned from space," with an image of Katy. Another tweet shows singer Kesha holding a Wendy's drink. Wendy's replies, "Can we send her back," with their logo visible.
Wendy's

Houston, We Have Beef

A bold, culturally relevant social media moment that turned a billionaire’s space flight into a multi-day global conversation
Read Case Study
Samurai with Bulk Homme packaging like armor
Bulk Homme

Your Skin is Your Armor: A Modern Samurai Tale

Bulk Homme sees an opportunity to tell a uniquely different story about men's skincare
Read Case Study
human-crafted monument
Movistar
Has Awards

Blessed San Mamés

Connecting with the pride of Bilbao, Movistar pays tribute to “the cathedral” of Spanish and European football
Read Case Study
Two women doing excercise
St. Joseph's Home

KOMMO®: The exercise system to train neuroplasticity

An innovative healthcare product designed to build neurological health and raise money for Multiple Sclerosis
Read Case Study
A boy called Javi wearing glasses and another in his right hand.
Federópticos
Has Awards

It's a GIF

Reframing a conventional category with humor and simplicity
Read Case Study
A woman with long braided hair sits on a black leather couch in a warmly lit living room. She is wearing a green sweater and blue pants, with her hands clasped together in front of her. The background features large windows with natural light streaming in, showcasing trees outside.
Ford

Born in a Ford

Celebrating the extraordinary stories of mothers and first responders during unexpected births
Read Case Study
Meno Skin
Avon

VML & Avon Skin Ad Boldly Redefines Media

Groundbreaking ad on lab-grown skin champions women's health during perimenopause and menopause
Read Case Study
living on the street means dying on the street
L'Armée du Salut

Birthday

Living on the streets means dying on the streets
Read Case Study
Volvo crash data
Volvo

Crash Data Testimonies

Survivors and data-driven cars co-narrate crashes to prove Volvo safety
Read Case Study
Stc Speak My Language
STC
Has Awards

Speak My Language

A game-changing tool designed to level the playing field for gamers with autism.
Read Case Study

Other Work