The World Needs More Santas

The Christmas film portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s 'inner Santa' as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.

As part of the global Coca-Cola Christmas campaign, several markets will also be partnering with local charitable organisations to help drive support and visibility through committed donations as well as employee volunteering. In addition, some partners will have their own presence at the Coca-Cola Christmas Truck Tours, driving awareness of their cause whilst enjoying a Coca-Cola with guests.