Supported by our Global Creative Data Team, our Riyadh office and HungerStation launched 'Find My Craving' – a campaign that uses AI to help you discover the meal your subconscious mind is craving, then have it delivered right to your door from a local HungerStation restaurant. The campaign works by loading images of delicious HungerStation dishes onto your screen and analyzing eye-tracking data to see which meals “unlocked” your eyes and most attracted your attention.
The Subconscious Order
Let your subconscious mind do the ordering
Müşteri
- HungerStation
Ofis
- Saudi Arabia
AI can do a lot of things – including help you decide what to have for dinner.
Using computer vision to hack decision fatigue on a mobile device was a fantastic technical and design challenge. We’re thrilled with the outcome, particularly how the tool can provide inspiration during the decision-making process, which I’m sure we could all use a little respite from sometimes, and compress the purchase journey for HungerStation’s customers.
Jason Carmel
Global Lead, Creative Data, VML
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Ödüller
2023 Cannes Lions
Creative Commerce
Grand Prix
Basından
HungerStation and Wunderman Thompson Tap into the Subconscious to Help People Order Food
Communicate
HungerStation and Wunderman Thompson Tap into the Subconscious to Help People Order FoodLBB
A tool that will end the back and forth by handing the decision-making process over to the subconscious mindAdweek
HungerStation and Wunderman Thompson introduce powerful tool to help people order foodArabAd
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