AI can do a lot of things – including help you decide what to have for dinner.

Supported by our Global Creative Data Team, our Riyadh office and HungerStation launched 'Find My Craving' – a campaign that uses AI to help you discover the meal your subconscious mind is craving, then have it delivered right to your door from a local HungerStation restaurant. The campaign works by loading images of delicious HungerStation dishes onto your screen and analyzing eye-tracking data to see which meals “unlocked” your eyes and most attracted your attention.

Hunger Station The Subconscious Order Case Study Cannes
Using computer vision to hack decision fatigue on a mobile device was a fantastic technical and design challenge. We’re thrilled with the outcome, particularly how the tool can provide inspiration during the decision-making process, which I’m sure we could all use a little respite from sometimes, and compress the purchase journey for HungerStation’s customers.

Jason Carmel

Global Lead, Creative Data, VML

Ödüller

2023 Cannes Lions

2023 Cannes Lions

Creative Commerce


Grand Prix