Challenge

While the WC was an opportunity to increase sales with Morocco qualified, new online betting brands was offering higher gains.

Inspiration

Since 1986, Morocco national team results were so disappointing to its younger fans that the divorce with them was acted.Let’s Play it like in 1986 and win.

Idea

The brand manifesto to bet on the Moroccan team chances to make people dream again. A movement inspired by 1986 journey reminding that success happens when we believe in was launched by a young fan.

Growth

Cote et Sport bet on the national team switched its perception to a true Moroccan brand and helped reach a new sales record.

Cote Sport the bet only a moroccan bet can take Reel

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